Quantitative research allows you to measure and examine the data. In this type of research, you will understand the relationship between a dependent and independent variable. This is often used to test hypothesis in experiments, for statistical analysis, and for outsized scale surveys like census. Similar with other researchers, you need to know first how this quantitative research works. Before using this method, it is best to understand its pros and cons.
The Pros of Quantitative Research
Here are the main benefits of quantitative research:
• Objectivity: This type of research is numerical. Therefore, they can’t be easily misinterpreted. This allows you to investigate the same situation to know the investigation with the same quantitative method. You can also compare its results.
• Statistical Method: In quantitative research, you are giving a chance to use statistics. The forms of statistical data analysis permit you to understand a huge amount of essential characteristics of the data.
• Fast Data Collection: The data in quantitative research can be analyzed in a fast and easy way. With the use of statistically valid random models, a survey can immediately be generalized to the whole residents.
• Involves the Planning Method for Messages and Programs: With reliable details provided in the quantitative research, a trusted group of statistics can offer assurance when creating future plans.
The Cons of Quantitative Research
Here are the main disadvantages of quantitative research:
• Needs a Huge Sample of Population: In using this type of research, you need to find great numbers of correspondents. The larger the sample of people, the more statistically accurate the outputs will be. Therefore, you need to spend more time in finding these multiple correspondents.
• Requires Great Amount of Cash: When using this type of research, you have to ensure that you are financially prepared. Since you need a huge number of correspondents, you have to spend more cash for printing the questionnaire, transportation fees and a lot more. This is more costly compared to qualitative research.
How Do You Feel About Quantitative Research?
Using quantitative research also provides multiple benefits and few drawbacks. If you want to get the full benefits of this research, you need to know how it works. Before conducting a data, it is best to know your possible correspondents. You are also required to know how to interpret data and other related factors.
This quantitative research is best if you are planning to conduct a study about hypothesis and huge statistical examination. In case you are planning to have a small group of correspondent, it is best to use other methods. The best way to get a reliable result is by getting more correspondents. The more correspondents you have, the better statistics you will get.
For researches who desire to use this type of research, you need to be fully prepared. You need to know how to interview people, how to budget your money, how to manage your time, and a lot more. Depending on the scope of your research, it may take several months or years before you complete the study.